FAQ ON AFFILIATE  MARKETING

1. What Is Affiliate Marketing?

Affiliate Marketing is a process in which a company earns a commission by promoting the sale of another merchant’s products. The affiliate company advertises the third party product via blogs, social media, video ads, and so on with the aim of driving sales to the merchant’s door. If this leads to a successful sale of the product, the affiliate takes a bite of the profit.

2. How Does Affiliate Marketing Work?

Four essential components are involved in the process of Affiliate marketing. These are the merchant, the network, the affiliate, and the customer.

The process of course has to start with the product. This could be anything ranging from sports equipment to a lifestyle service. The affiliate then promotes the product on their website. This might be achieved by promoting a special offer, reviewing the product in a blog, or perhaps linking to the product on social media. Within this promotional material, there will be a link to the seller’s website. If the customer clicks on the link, the affiliate network records the transaction, the seller confirms the sale was valid and the affiliate earns their commission.

3. How Does It Benefit A Business?

Partnering with a trusted and well-known affiliate company can drastically increase a business’ reputation and audience. Having your product mentioned by an established third party will increase consumer confidence in your brand and open up your business to a broader audience which it may not otherwise have had access to. This is why affiliate marketing can be particularly beneficial for smaller, lesser well-known websites as it allows them to be seen amongst larger, more established companies and compete with them.

Ultimately, these factors will help drive more traffic to your website. The more affiliate websites that link to your website, the more likely you are to increase the number of visitors.

A strong affiliate marketing network is fantastic for strengthening brand presence and reputation, however, it’s also just really cost-effective. With an affiliate marketing program, your business saves money where it might otherwise be spending on a full-scale marketing campaign. Additionally, if you’re only paying your affiliate commission based on valid sales, the responsibility is on them to market your product successfully and drive sales directly to your door.